Pathways To Learning Hong Kong Registered School 566985 & 600733

Creative Strategy & Branding Workshop

Please email [email protected] for more information
Profiles of the teachers at ITS and Fa Fashion Project
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Course Overview

During this course you will develop the fundamentals of fashion marketing. The course is offered at two levels:

Level 1 aimed at school leavers and students

Level 2 for professionals looking for career enhancement or aspiring designers looking to build their own brand or business.

cb2 The course consists of 8 topics:

1. Market research
2. Brand mapping
3. Establishing Brand DNA & Identity
4. Brand positioning
5. Brand story-telling
6. Unique branding message
7. Developing visual style & visual collateral
8. Establish visual research brand bible

Duration: 16 hours over 4 x 4 hour sessions

Price: HKD4800

Time: This workshop usually runs on Saturday afternoons on a rolling basis. Please contact us for next course dates.

Next course: Jan 13th, 20th, 27th & Feb 3rd 2018.
Structure: Lectures, Workshops, Presentations
Tutor: Alan Hau

About our trainer:


Alan was born in Hong Kong and raised in the UK. He is a graduate of the world renowned Royal College of Art. With over 15 years experience, he has lived and worked across the world, designing and consulting for international names such as Alfred Dunhill, Diesel, Fred Perry, Ellesse, Blanc Bleu, G2000, Avery Dennison Global Creative Services and Korean retail group NIX where he was director of fashion launching both mens and womens collections for its two in-house brands.

In 2015, he founded the Five Pillar Consulting hub, helping brands and suppliers create a new future through creative strategy, branding concepts, trend analysis, design & production. Alan has collaborated on a number of groundbreaking fashion and techstyle startups, the most notable is Arts Thread, now the world’s leading network for creative graduates and China based He has extensive higher education and professional training experience, and is a regular invited keynote speaker in Hong Kong and China. Alan has also consulted for the China General Chamber of Commerce in Beijing to develop courses for their EMBA Fashion Management Program.

Please email [email protected] for more details.
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