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The language of sustainability and environmentalism is coming more into the public consciousness worldwide and so too the names of important organizations, frameworks, events. People are increasingly able to recognize the 2030 Agenda and probably know that the SDGs are central to its aims. Most would be able to make a good guess at its vision and principles as well. But how many would understand Means of Implementation and FUR? But, these are the very means by which the SDGs and their targets are achieved. By knowing what we are doing, how we are doing it and then checking how well it is working and making adjustments.