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CREATIVE STRATEGY & BRANDING WORKSHOP

CLICK HERE FOR ENGLISH COMMUNICATION FOR THE FASHION & DESIGN INDUSTRY

Profiles of the teachers 
Return to Fashion and Dressmaking
Fashion Show Photos


Course Overview

During this course you will develop the fundamentals of fashion marketing. The course is offered at two levels: 

Level 1 aimed at school leavers and students

Level 2 for professionals looking for career enhancement or aspiring designers looking to build their own brand or business.

The course consists of 8 topics:

1. Market research
2. Brand mapping
3. Establishing Brand DNA & Identity
4. Brand positioning
5. Brand story-telling
6. Unique branding message
7. Developing visual style & visual collateral
8. Establish visual research brand bible

Duration:
 16 hours over 4 x 4 hour sessions

Price: HKD4800

Time: This workshop usually runs on Saturday afternoons on a rolling basis. Please contact us for next course dates.

Next course:TBA.
Structure: Lectures, Workshops, Presentations

Submit Enquiry


ENGLISH COMMUNICATION FOR THE FASHION & DESIGN INDUSTRY


1. Widely used terms & jargon
2. Communication techniques across different platforms
3. Content writing for social media
4. Writing skills
5. E-mails, Etiquette
6. Presentation workshop
7. Techniques to communicate confidently and effectively
8. Creating a personal profile that resonates

Level 1
This level is suitable for school leavers & early post-secondary students

Duration: 15 hours over 5 x 3 hour sessions
Price: HKD2250
Next course:TBA
Structure: Lectures, Workshops, Presentations

Submit Enquiry



Level 2
This level is suitable for undergraduates, fresh graduates, young professionals or upskilling professionals

Duration: 15 hours over 5 x 3 hour sessions
Price: HKD2700
Next course:TBA
Structure: Lectures, Workshops, Presentations

Submit Enquiry


Profiles of the teachers 
Return to Fashion and Dressmaking
Fashion Show Photos

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