Please email [email protected] for
more information
Profiles
of the teachers at ITS and Fa Fashion Project
Return to Fashion and Dressmaking
During this course you will develop the
fundamentals of fashion marketing. The course is offered at two levels:
Level 1 aimed
at school leavers and students
Level 2 for professionals looking for career enhancement or
aspiring designers looking to build their own brand or business.
The course consists of 8 topics:
1.
Market research
2. Brand mapping
3. Establishing Brand DNA & Identity
4. Brand
positioning
5. Brand story-telling
6. Unique branding message
7. Developing visual style
& visual collateral
8. Establish visual research brand
bible
Duration: 16
hours over 4 x 4 hour
sessions
Price: HKD4800
Time: This
workshop usually runs on Saturday afternoons on a rolling basis. Please contact us for next course
dates.
Next course: summer 2018 TBA.
Structure: Lectures, Workshops,
Presentations
Tutor: Alan Hau
Please email [email protected] for more
information
Profiles
of the teachers at ITS and Fa Fashion Project
Return to Fashion and Dressmaking
1. Widely used terms & jargons
2. Communication techniques across different
platforms
3. Content writing for social media
4. Writing skills
5. E-mails,
Etiquettes
6. Presentation workshop
7. Techniques to communicate confidently and effectively
8.
Creating a personal profile that resonates
Level 1
This level is suitable for school leavers & early post-secondary
students
Duration: 15 hours over 5 x 3 hour sessions
Price: HKD2250
Next
course: June 29th - July 27th (Saturdays); 12pm -
3pm
Structure: Lectures, Workshops,
Presentations
Tutor: Alan Hau
Level 2
This
level is suitable for undergraduates, fresh graduates, young professionals or upskilling
professionals
Duration: 15 hours over 5 x 3 hour
sessions
Price: HKD2700
Next course: August 2nd
- August 30th (Thursdays); 6pm - 9pm
Structure: Lectures, Workshops,
Presentations
Tutor: Alan Hau
Alan was born in Hong Kong and raised in the UK. He is a graduate of the world
renowned Royal College of Art. With over 15 years experience, he has lived and worked across the
world, designing and consulting for international names such as Alfred Dunhill, Diesel, Fred Perry,
Ellesse, Blanc Bleu, G2000, Avery Dennison Global Creative Services and Korean retail group NIX
where he was director of fashion launching both mens and womens collections for its two in-house
brands.
In 2015, he founded the Five Pillar Consulting hub, helping brands and
suppliers create a new future through creative strategy, branding concepts, trend analysis, design
& production. Alan has collaborated on a number of groundbreaking fashion and techstyle
startups, the most notable is Arts Thread, now the world’s leading network for creative
graduates and China based GlobalTextiles.com. He has extensive higher education and professional
training experience, and is a regular invited keynote speaker in Hong Kong and China. Alan has also
consulted for the China General Chamber of Commerce in Beijing to develop courses for their EMBA
Fashion Management Program.
Please note that in addition to the main ITS terms and conditions, fashion course have some additional conditions. Please read them here.
Please email [email protected] for more
details.
Return to Fashion and Dressmaking
