Profiles of
the teachers
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During this course you will develop the
fundamentals of fashion marketing. The course is offered at two levels:
Level 1 aimed
at school leavers and students
Level 2 for professionals looking for career enhancement or
aspiring designers looking to build their own brand or business.
The course consists of 8 topics:
1.
Market research
2. Brand mapping
3. Establishing Brand DNA & Identity
4. Brand
positioning
5. Brand story-telling
6. Unique branding message
7. Developing visual style
& visual collateral
8. Establish visual research brand
bible
Duration: 16
hours over 4 x 4 hour
sessions
Price: HKD4800
Time: This
workshop usually runs on Saturday afternoons on a rolling basis. Please contact us for next course
dates.
Next course:TBA.
Structure: Lectures,
Workshops,
Presentations
1. Widely used terms & jargon
2. Communication techniques across different
platforms
3. Content writing for social media
4. Writing skills
5. E-mails,
Etiquette
6. Presentation workshop
7. Techniques to communicate confidently and
effectively
8.
Creating a personal profile that resonates
Level 1
This level is suitable for school leavers & early post-secondary
students
Duration: 15 hours over 5 x 3 hour sessions
Price: HKD2250
Next
course:TBA
Structure: Lectures, Workshops,
Presentations
Level 2
This
level is suitable for undergraduates, fresh graduates, young professionals or upskilling
professionals
Duration: 15 hours over 5 x 3 hour
sessions
Price: HKD2700
Next course:TBA
Structure: Lectures, Workshops,
Presentations
Profiles of
the teachers
Return to Fashion and Dressmaking
Fashion Show Photos
