CREATIVE STRATEGY & BRANDING WORKSHOP

CLICK HERE FOR ENGLISH COMMUNICATION FOR THE FASHION & DESIGN INDUSTRY

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Course Overview

During this course you will develop the fundamentals of fashion marketing. The course is offered at two levels: 

Level 1 aimed at school leavers and students

Level 2 for professionals looking for career enhancement or aspiring designers looking to build their own brand or business.

The course consists of 8 topics:

1. Market research
2. Brand mapping
3. Establishing Brand DNA & Identity
4. Brand positioning
5. Brand story-telling
6. Unique branding message
7. Developing visual style & visual collateral
8. Establish visual research brand bible

Duration: 16 hours over 4 x 4 hour sessions

Price: HKD4800

Time: This workshop usually runs on Saturday afternoons on a rolling basis. Please contact us for next course dates.

Next course:TBA.
Structure: Lectures, Workshops, Presentations

Submit Enquiry

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ENGLISH COMMUNICATION FOR THE FASHION & DESIGN INDUSTRY

1. Widely used terms & jargon
2. Communication techniques across different platforms
3. Content writing for social media
4. Writing skills
5. E-mails, Etiquette
6. Presentation workshop
7. Techniques to communicate confidently and effectively
8. Creating a personal profile that resonates

Level 1
This level is suitable for school leavers & early post-secondary students

Duration: 15 hours over 5 x 3 hour sessions
Price: HKD2250
Next course:TBA
Structure: Lectures, Workshops, Presentations

Submit Enquiry

Level 2
This level is suitable for undergraduates, fresh graduates, young professionals or upskilling professionals

Duration: 15 hours over 5 x 3 hour sessions
Price: HKD2700
Next course:TBA
Structure: Lectures, Workshops, Presentations

Submit Enquiry

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Profiles of the teachers 
Return to Fashion and Dressmaking
Fashion Show Photos