Pathways To Learning... Since 2005
Hong Kong Registered School 566985
Pathways To Learning... Since 2005
Hong Kong Registered School 566985
Profiles of
the teachers
Return to Fashion and Dressmaking
Fashion Show Photos
During this course you will develop the
fundamentals of fashion marketing. The course is offered at two levels:
Level 1 aimed
at school leavers and students
Level 2 for professionals looking for career enhancement or
aspiring designers looking to build their own brand or business.
The course consists of 8 topics:
1.
Market research
2. Brand mapping
3. Establishing Brand DNA & Identity
4. Brand
positioning
5. Brand story-telling
6. Unique branding message
7. Developing visual style
& visual collateral
8. Establish visual research brand
bible
Duration: 16
hours over 4 x 4 hour
sessions
Price: HKD4800
Time: This
workshop usually runs on Saturday afternoons on a rolling basis. Please contact us for next course
dates.
Next course:TBA.
Structure: Lectures,
Workshops,
Presentations
1. Widely used terms & jargon
2. Communication techniques across different
platforms
3. Content writing for social media
4. Writing skills
5. E-mails,
Etiquette
6. Presentation workshop
7. Techniques to communicate confidently and
effectively
8.
Creating a personal profile that resonates
Level 1
This level is suitable for school leavers & early post-secondary
students
Duration: 15 hours over 5 x 3 hour sessions
Price: HKD2250
Next
course:TBA
Structure: Lectures, Workshops,
Presentations
Level 2
This
level is suitable for undergraduates, fresh graduates, young professionals or upskilling
professionals
Duration: 15 hours over 5 x 3 hour
sessions
Price: HKD2700
Next course:TBA
Structure: Lectures, Workshops,
Presentations
Profiles of
the teachers
Return to Fashion and Dressmaking
Fashion Show Photos
All available at our workshop or online
