One of the great problems sustainability faces is that is it not taught in mainstream curriculums. The UK is a good case study of how governments have a tendency to conservatism and a resistance to change that the grassroots can often find frustrating. You can read an excellent overview of educational research from the UK published in The Conversation which has established the desire for government to drive sustainability much harder in schools. The UK government policy can be seen here.
Genius is one percent inspiration and ninety-nine percent perspiration.